« The legend formation of the most famous luxury watch brand in the world » In 1927, the Oyster almost crossed the English Channel on the wrist of an enthusiastic swimmer. The waterproof timepiece was granted automatic self-winding in 1931, and as the Oyster Perpetual it caused a worldwide sensation. Since then, the myth has endured: Rolex is the benchmark …
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«Historical models and the current collection» Watches in gold with which you can show off your wealth offensively. The amateurish stereotype of Rolex, which is encouraged by sales prices that are sometimes staggering, persists stubbornly. These prejudices completely miss the point of reality. The secret of the traditional brand’s success is its courage to realize bold ideas and thus inspire …
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